Unless you’ve been sleeping under a rock for the past couple of years, you’ve definitely heard at least something about Artificial Intelligence. AI is becoming a powerful force that’s currently reshaping many industries and changing our lives, often without us ever noticing. Social media platforms, for example, have been tremendously changed by the implementation of AI algorithms – let’s examine how exactly.
A new world of personalized content
Platforms like Facebook or Instagram actively use machine learning algorithms to study user behavior, their preferences and their interactions. This data is then used by AI systems to deliver users personalized content and make sure that all posts, ads and recommendations you see are aligned with your interests and passions – at least, as far as your browsing data shows. The aim of this is to increase user engagement and improve satisfaction with the displayed content, but many users are skeptical – if we only see what we like, how will we discover new topics?
People are also reading…
AI can also impact social media platforms without being directly employed by its algorithms. AI-generated content is getting more and more popular, with posts, images and videos generated by algorithms flooding the internet. You can even use AI-powered tools to spice up your social media content thanks to apps like CapCut, which can add free text-to-speech to your videos and more.
AI and social media marketing
AI is revolutionizing social media not only for individuals, but for brands as well, providing much deeper insights into consumer behavior. Social media platforms use AI algorithms to collect and analyze massive amounts of data, including users’ likes, shares, comments and the time spent on individual posts. This information can be extremely valuable to businesses, who can refine their strategies and deliver personalized campaigns to their audiences.
AI is also very effective at performing predictive analytics, allowing companies to anticipate future trends and customer needs that are yet to become noticeable. This allows brands to take advantage of opportunities way before their competitors – an additional edge in social media marketing.
Fighting fake news with AI
While AI technology is perfectly capable of generating fake news itself, it can also be used to identify and combat the spread of misinformation on social media platforms. Websites use AI-driven algorithms to detect and remove fake news and harmful content – for example, Facebook uses AI to flag potential fake news articles for review by human fact-checkers.
AI tools can also help in detecting and addressing cyberbullying. Meta employs technology called “DeepText” that is designed to understand and interpret text on their platforms, which uses deep learning to understand the context of each message. This AI can be used to monitor and filter content in real-time, blocking inappropriate comments or offensive content.
Improving visuals with AI
Whether it’s Instagram’s filters, Snapchat’s lenses or Pinterest’s visual search, there is one thing connecting all three – using AI-powered technology. Big corporations aren’t the only ones that can benefit from AI technology. You can use a wide range of free AI tools to improve your social media posts, from color correction to style swapping.
CapCut is a free online media editor for photos and videos with a range of powerful AI-driven features like an AI image upscaler that can transform your low-resolution images into gorgeous 4K pictures. The tool uses AI algorithms to offer lossless upscaling – after scaling, missing pixels are filled in based on their surroundings and expected color to retain the natural look of the image.
AI has changed the way we interact with social media platforms. You can expect more personalized experiences, increased safety while browsing and tons of incredible visual content available at your fingertips. As AI technology continues to evolve, you can look forward to seeing what else is in store!